Sprint finishes first for NASCAR

Our friends at Goodby Silverstein and Partners entrusted us with directing and producing this gem for Sprint and the "Now Network". A romp through smart phone land, the project gave us a chance as a video production company to cook up our favorite stew of live action video, design and 3D animation.

Production Company



Director

Stacy Nimmo

Agency

Goodby Silverstein & Partners




MAKING OF -- Phase Analysis

Split-screen analysis showcasing the four major phases of the project - Sketches, Previsualization, Animatic, and Final.




Breakdown 1: Rollercoaster

Full compositing breakdown (from initial R3D green screen footage) for the "Rollercoaster" scene.





Breakdown 2: Tire Analysis

Full compositing breakdown (from initial R3D green screen footage) for the "Tire Analysis" scene.





Breakdown 3: Mom and Driver

Full compositing breakdown (from initial R3D green screen footage) for the "Mom and Driver" scene.